Transforming the Horticulture Industry: The Impact of the US-Vietnam Comprehensive Strategic Partnership

the-us-vietnam-cps-horticulture-industry

Overview

In a watershed moment on September 10, 2023, the United States and Vietnam elevated their diplomatic ties to the esteemed status of a “Comprehensive Strategic Partnership” (CSP). This pivotal development has not only forged a deeper bond between the two nations but has also unfurled a plethora of prospects across various sectors, with the horticulture industry taking center stage.

Cultivating Research Collaborations

The United States-Vietnam Science and Technology Agreement for Research is a testament to the commitment of the two nations to foster research and development synergy in diverse domains, including agriculture, healthcare, energy, environmental conservation, and information technology.

Within the agricultural realm, both nations are poised to engage in cooperative endeavors targeting pioneering technologies to enhance plant and livestock yields and enhance product quality.

Source: Xanh Xanh Urban Forest

Cellular tissue culture technology is a revolutionary tool that could transform Vietnamese agriculture, reduce costs, and enhance global competitiveness. Xanh Xanh Urban Forest, a Vietnamese leader in this field, is committed to making it widely accessible and affordable for farmers.

Embracing Agricultural Trade Expansion

Apart from technology, Vietnamese agriculture will also benefit from deepening trade relations between the United States and Vietnam, especially horticulture.

Source: Xanh Xanh Urban Forest

The United States, as a substantial and continually expanding market for horticultural products, presents a compelling opportunity for Vietnamese exporters. Vietnam, in turn, has a number of competitive advantages in this area, including a favorable climate, a readily available and skilled workforce, and a cost-effective production system.

The confluence of these factors creates fertile ground for the growth of the horticultural industry, as both nations leverage their respective strengths to further develop this vital sector within the framework of their CPS.

In 2022, Vietnam’s agricultural, forestry and fishery product exports to the United States will reach about 13 billion USD, accounting for 24.4% of Vietnam’s total agricultural, forestry and fishery product export turnover to the world, according to statistics from the Ministry of Agriculture and Rural Development. Vietnam’s agricultural exports, notably horticultural goods, to the United States are anticipated to increase over the next few years with the help of the CPS.

Anticipating a Bright Future

Numerous opportunities beckon for further amplifying the horticultural trade, especially ornamental plant trade between the United States and Vietnam, including:

1. Diversifying Ornamental Plant Offerings

Expanding beyond the current range of ornamental products, including plant cuttings, potted plants, and foliage, can enrich the product portfolio, address evolving consumer preferences, and ensure a more comprehensive response to market demands.

2. Harnessing E-Commerce

The booming e-commerce sector offers a pivotal platform for Vietnamese ornamental plant exporters to engage a broader US customer base. By embracing e-commerce channels, Vietnamese exporters can establish a robust online presence, leverage digital marketing, and facilitate seamless transactions, aligning with modern consumer behavior and strengthening market reach.

3. Investing in Strategic Research and Development

Through innovation investments, both nations can cultivate novel ornamental plant varieties resistant to pests and diseases, aligning with the evolving preferences of environmentally conscious United States consumers. Rigorous research enhances product quality, bolstering the reputation of Vietnamese ornamental plants as premium choices in the competitive United States market. Additionally, these efforts foster industry growth and innovation, securing its long-term viability.

Horticulture Opportunities for Xanh Xanh Urban Forest Partners

For Vietnamese manufacturers of decorative plants aiming to sell to the US market, the abolition of tariffs on a variety of goods, including ornamental plants, has significantly streamlined and reduced the export process.

The CPS, acting as a catalyst, is expected to propel the value of Vietnamese agricultural exports to the United States, including the horticulture segment, towards sustained expansion in the foreseeable future.

Xanh Xanh Urban Forest, a pioneer in cellular tissue culture technology and one of the largest variegated tropical house plant suppliers in Vietnam, offers a wealth of expertise and resources to its partners.

Source: Xanh Xanh Urban Forest

Partners can leverage Xanh Xanh’s cutting-edge research and development capabilities to co-create and implement innovative solutions that enhance plant yields, quality, and overall productivity. Xanh Xanh’s focus on sustainable practices also provides partners with access to environmentally responsible horticultural methods that meet evolving market demands for eco-conscious products.

In addition, Xanh Xanh Urban Forest’s extensive network and market insights provide partners with invaluable access to both domestic and international markets.

Conclusion

The CPS heralds a new era of possibilities within the horticulture industry. Supported by the framework of scientific and technological cooperation and bolstered agricultural trade, Vietnam’s horticultural manufacturers and suppliers are primed to flourish, ultimately emerging as a cornerstone of the nation’s economic landscape.

Reference:

  • FACT SHEET: President Joseph R. Biden and General Secretary Nguyen Phu Trong Announce the U.S.-Vietnam CPS, The White House, 10/9/2023
  • Ministry of Agriculture and Rural Development of Vietnam, Report on import and export of agricultural, forestry, and fishery products of the Ministry of Agriculture and Rural Development of Vietnam in 2022, 2023

Read more:

Discover PPQ 587: Your Guide To Obtaining A Plant Import Permit In The United States

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